About this episode

Marc Scott discusses strategies for handling dormant voiceover leads with guest Cameron Pfister.

Cameron Pister has been working her CRM leads through a full sequence and getting no response. Her question for Marc: what do you do when someone goes through your entire follow-up cycle without ever getting back to you? Do you start them over? Find a new contact? Or just let them go? In this Summer Series episode, Marc walks through his exact strategy for handling dormant leads - and explains why his nine-year personal record from first contact to booking is proof that giving up too soon is one of the most expensive mistakes a voice actor can make. Inside this episode: Why a lead who goes through your entire sequence without unsubscribing is probably still interested - and what that means for how you treat them Marc's dormant lead strategy - what it looks like, when to use it, and how to set it up in your CRM When to try a secondary sequence vs. when to find a different contact at the same company Why you should never delete a lead from your CRM, even after years of silence The mindset shift that makes following up feel less like pestering and more like good business How Marc used nine-year-old leads to kickstart momentum when a new commercial demo landed Why segmenting your CRM…

People in this episode

Host: Marc Scott

Guest: Cameron Pfister

Topics covered

• lead generation
• CRM strategy
• follow-up techniques
• voiceover business
• dormant leads

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