Supercharged Tanning, Supreme Wealth's Reality & Souped Up Athletes

From Everything Is Content by Beth, Ruchira & Oenone

May 29, 2026 · 1h 1m · Season 2 · Episode 165

About this episode

The episode discusses Gen Z's attitudes towards tanning, the impact of extreme wealth on perception and reality, and cultural shifts related to these topics.

Happy Friday EICompetitors! This week on the podcast, what lengths will humans not go to, to feel a little bit special? First up, a 2025 survey by the American Academy of Dermatology revealed that half of Gen Z participants got a sunburn in 2024, with 10% getting burns severe enough to cause blisters. They also found that 37% didn’t know the risks of tanning and 57% believed common tanning myths- e.g. that a base tan protects you from sunburn. More than a fifth of Gen Z respondents prioritise getting a tan over protecting their skin, and 25% said that it’s worth looking good now even if it means their skin looks worse down the line. Is this just the naivety of youth? Or does it signal something shifting in culture? We talk everything tanning! Secondly, what does extreme wealth do to the brain? This is the title of a piece for New York magazine by Lane Brown, and the question he tries to answer within it. So Lane Brown you may also remember authored The Feed Is Fake, about stealth marketing online which we discussed in last week’s episode. And for this piece about the ultra-rich, he spent two months interviewing the 0.1 and 0.001% and asking them how money has changed the way…

People in this episode

Hosts: Beth, Ruchira, Oenone

Topics covered

tanning
Gen Z
extreme wealth
cultural shifts
perception of status
health risks

Keywords

tanning
Gen Z
wealth
cultural shifts
health risks
skin protection
status
friendship

Mentioned in this episode

Organizations: American Academy of Dermatology

Books & works: The Feed Is Fake

Places: UK