Aligning Marketing to Business Outcomes: Inside Prudential’s Growth Strategy

About this episode

The episode discusses how large organizations can effectively align marketing strategies with business outcomes, featuring insights from Prudential's growth strategy.

Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Matt Diiorio, Vice President, Head of Growth & Channel Activation at Prudential Financial, as they explore how large organizations can turn marketing into a true driver of business impact. Matt shares lessons on aligning marketing to revenue, building agile teams, and focusing on high-value initiatives that drive scalable growth. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Jeff Gangemi

Guest: Matt Diiorio

Topics covered

• marketing
• business growth
• agile teams
• revenue alignment
• scalable growth

Keywords

• marketing alignment
• business impact
• growth strategy
• agile marketing
• high-value initiatives

Mentioned in this episode

Organizations: Prudential Financial, Toptal

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