Why Great Marketing Starts With Business Mastery: Insights From Lumivero
About this episode
Tessa Barron discusses her transition from marketing execution to strategic leadership and the importance of understanding business for effective marketing.
In this episode of the Executive Guidance podcast, Lumivero CMO Tessa Barron joins Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, to share her journey from marketing execution to strategic leadership. Learn how she builds proactive, audience-driven teams and why true marketing impact starts with fully understanding the business. Hosted on Acast. See acast.com/privacy for more information.
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