How To Grow Your Association Membership By Demonstrating Value And Doubling Your Staff - Winning With Bianca Jade Parsons, Executive Director of The Alberta Food Processors Association
From Executive Wins Podcast by Gordon Sheppard
April 8, 2026 · 37 min · Season 1 · Episode 58
About this episode
Bianca Parsons discusses the importance of local food production and its economic benefits in Alberta.
In this conversation, we explore insights from Bianca Parsons, Executive Director of the Alberta Food Processor Association (AFPA), as she shares her journey and the significance of local food production in Alberta. You’ll also hear her discuss the importance of local food production, along with how to use food as a cultural connector. She also points out that at least 70 cents of every dollar you spend on local foods stays in the local economy, which can be a significant economic driver. You...
People in this episode
Host: Gordon Sheppard
Guest: Bianca Jade Parsons
Topics covered
- association membership
- local food production
- economic impact
- cultural connection
- food industry
Keywords
- association growth
- local economy
- food production
- economic driver
- cultural connector
Mentioned in this episode
Organizations: Alberta Food Processors Association
Places: Alberta
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