AI Inside the Milwaukee Bucks: How The City's NBA Team Is Using Tech To Win Off the Court.
About this episode
Brooke and Mike discuss how the Milwaukee Bucks utilize AI and technology to enhance fan engagement and drive revenue.
Guests Brooke Casazza and Michael Dairyko give an honest and interesting take on AI, data, and tech in sports. Brooke Casazza’s quick bio: LinkedIn Profile . Leads the Bucks’ revenue-generating tech stack, everything that drives ticket sales, marketing, and fan engagement, plus shapes the organization’s enterprise AI strategy from governance to real-world application. Came up through AT&T and Samsung with a gift for making tech easily understandable, which landed her in the Bucks’ IT team as the bridge between business problems and technology solutions. Michael Dairyko’s quick bio: LinkedIn profile . Oversees a three-pronged analytics operation covering data science, business intelligence, and market research, all focused on the fan experience and the business of basketball. Holds a PhD in applied mathematics from Iowa State, got recruited into sports via our Milwaukee Brewers, and landed at the Bucks after being handed a business card mid-conversation at a networking event. Summary: Brooke and Mike share how the Bucks think about AI as a productivity and revenue driver that touches everything from ticket sales and concessions to fan engagement. The majority of Bucks fans…
People in this episode
Guests: Brooke Casazza, Michael Dairyko
Topics covered
- AI in sports
- NBA technology
- fan engagement
- data analytics
- revenue generation
Keywords
- AI
- Milwaukee Bucks
- fan experience
- data science
- technology in sports
Mentioned in this episode
Organizations: Milwaukee Bucks, AT&T, Samsung, Milwaukee Brewers
Places: Fiserv Forum, Milwaukee
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