The Waitlist Effect: Become the Rolex of Your Niche
About this episode
This episode discusses how to create scarcity in your business to increase demand and pricing power.
Try to buy the Rolex everyone wants and you can’t. There’s a waitlist. That scarcity is why they set the price and the terms. In this episode I show you how to build the same effect in your business: more demand than you can supply, so you charge more, choose your clients, and never chase a lead again.
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