Webinars Made Me $27k A Week. I Stopped Doing Them (Huge Mistake)

About this episode

Dean Seddon discusses a significant marketing mistake involving webinars that cost him $68,000 and shares lessons learned for business owners.

I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear. I switched off the LinkedIn Lives and webinars I was running every week because the data made them look unprofitable. A few months later I was looking at a $50,000 loss one month, an $18,000 loss the next, and wondering if my business was over. When I went back through the numbers properly, I discovered 70% of my new clients had come from those events, and most had registered for at least two before buying. Each one had been worth $27,000 to my business. I walk you through how I tracked the real source of every sale, why my CRM was telling me the wrong story, and the 30 day lag that catches most business owners out. I share my always be marketing principle, the bucket theory of pipeline, and why social selling builds value long after the activity itself. If you run a business, lead a sales team, or rely on social selling to fill pipeline, this one is for you. Article here: https://www.deanseddon.io/blog/i-turned-off-a-1-3m-tap-and-it-cost-me-80k

People in this episode

Host: Dean Seddon

Topics covered

• marketing mistakes
• webinars
• client acquisition
• sales strategy
• social selling
• business lessons

Keywords

• marketing mistake
• webinars
• client acquisition
• sales
• social selling
• LinkedIn
• CRM
• business strategy

Mentioned in this episode

Organizations: LinkedIn, CRM

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