Increase prices by 240% by naming someone the Pricing Dictator, Ulrik Lehrskov-Schmidt CEO Willingness To Pay

Increase prices by 240% by naming someone the Pricing Dictator, Ulrik Lehrskov-Schmidt CEO Willingness To Pay

June 19, 2026 · 36 min · Episode 89

About this episode

The episode discusses how different roles within a company can impact pricing strategies, featuring guest Ulrik Lehrskov-Schmidt.

00:54 – Intro 11:17 - Today's topic: How every role f*cks up the pricing 34:01 - Outro

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