Online Business Reset Pt 3/5: Why Optimising Your Content Kills Connection

About this episode

In this episode, Amy Vandeputte discusses the impact of optimizing content on audience connection and shares personal insights from a moment in Dubai.

You have a content plan, your posts go out on time, your captions are tight and your batching system is running. And yet something feels off. Fewer real replies, shorter comments, DMs that used to flow in just stopped. In this episode, I break down what actually happens when you scale your content strategy and quietly remove yourself from it. I share why the algorithm is not to blame, what your audience is actually sensing, and the moment in a Dubai hotel room that reminded me why I started p...

People in this episode

Host: Amy Vandeputte

Topics covered

• content strategy
• audience engagement
• social media
• business optimization
• personal connection

Keywords

• content plan
• audience sensing
• algorithm
• social media strategy
• engagement

Mentioned in this episode

Places: Dubai

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