104: Better Photos Aren't Keeping You from Being Booked

104: Better Photos Aren't Keeping You from Being Booked

April 30, 2026 · 26 min · Season 1 · Episode 104

About this episode

Fiona Margo discusses the factors affecting bookings for family photographers, emphasizing visibility over photo quality.

*New* One-On-One Facebook Ads Help I cover: • seasonal demand cycles and why spring inquiries return • choosing now how winter will feel in 2027 NOW • saving from May through November to reduce pressure • the updated Meta ads support structure with landing page review and data check • why “better photos” is rarely the booking problem • visibility as the main driver of consistent bookings • internal visibility through client experience and past-client commun...

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Host: Fiona Margo

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Organizations: Meta

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