Feature | Kells wool staying put in Hawke’s Bay

Feature | Kells wool staying put in Hawke’s Bay

May 21, 2026 · 7 min

About this episode

Richard Kells discusses the resilience of his wool brokerage in Hawke’s Bay against larger competitors.

Buyers are backing Hawke’s Bay-based wool broker Kells Wool as the locally owned business stands its ground against bigger industry players. Founder and company director Richard Kells has based the business in Hawke’s Bay for the past 40 years and tells Bryan why he decided to stay put in the bay.

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