
Feature | Kells wool staying put in Hawke’s Bay
From Farmers Weekly Podcast by AgriHQ
May 21, 2026 · 7 min
About this episode
Richard Kells discusses the resilience of his wool brokerage in Hawke’s Bay against larger competitors.
Buyers are backing Hawke’s Bay-based wool broker Kells Wool as the locally owned business stands its ground against bigger industry players. Founder and company director Richard Kells has based the business in Hawke’s Bay for the past 40 years and tells Bryan why he decided to stay put in the bay.
People in this episode
Host: Bryan
Guest: Richard Kells
Topics covered
- wool industry
- local business
- Hawke’s Bay
- brokerage
- market competition
Keywords
- Kells Wool
- Hawke’s Bay
- wool broker
- local business
- industry players
Mentioned in this episode
Organizations: Kells Wool
Places: Hawke’s Bay
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