About this episode

Lauren interviews Jesse Derris about crisis P.R., D.T.C. challenges, A.I. effects on consumer behavior, and the importance of storytelling in brand-building.

Lauren’s guest is Jesse Derris, president of communications and marketing company Orchestra and founder of Derris. They cover a ton of ground: the evolution of crisis P.R., the challenges and opportunities facing D.T.C. companies, the impact of A.I. on consumer behavior, why storytelling still sits at the center of brand-building, and much more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

People in this episode

Host: Lauren

Guest: Jesse Derris

Topics covered

• crisis P.R.
• D.T.C. companies
• A.I. impact
• storytelling
• brand-building

Mentioned in this episode

Organizations: Orchestra, Derris

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