About this episode
Lauren interviews Jesse Derris about crisis P.R., D.T.C. challenges, A.I. effects on consumer behavior, and the importance of storytelling in brand-building.
Lauren’s guest is Jesse Derris, president of communications and marketing company Orchestra and founder of Derris. They cover a ton of ground: the evolution of crisis P.R., the challenges and opportunities facing D.T.C. companies, the impact of A.I. on consumer behavior, why storytelling still sits at the center of brand-building, and much more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
People in this episode
Host: Lauren
Guest: Jesse Derris
Topics covered
- crisis P.R.
- D.T.C. companies
- A.I. impact
- storytelling
- brand-building
Keywords
- crisis P.R.
- D.T.C. companies
- A.I.
- consumer behavior
- storytelling
- brand-building
Mentioned in this episode
Organizations: Orchestra, Derris
More episodes of Fashion People
- The Gospel According to Luca Solca · June 12, 2026 · 58 min
- L.A. Story · June 9, 2026 · 42 min
- The Suit Chronicles · June 5, 2026 · 49 min
- Stop Copying Me! · June 2, 2026 · 1h 1m
- Scents and Sensibility · May 29, 2026 · 54 min
- The Everlane Blowback · May 26, 2026 · 56 min
Explore listener stats, chart rankings, contacts and more on the Fashion People podcast page.