The 4 Filters: Why You Aren’t Fundable... Yet
About this episode
This episode discusses the four filters startups must pass for successful fundraising, emphasizing the importance of structural readiness over luck.
Most founders think fundraising fails because of "bad luck." Usually, it fails because of simple physics. Fundraising is a sales funnel. If you have a structural leak at the top, no amount of "slick" pitching will produce a check at the bottom. In this episode, we pop the hood on pre-seed fundraising to look at the four filters your startup must pass before you even think about building a deck. Stop the "Fundraising Theater" and start building a machine that investors actually want to buy. Read the full blog post: https://ftb.bz/127B Watch the video: https://ftb.bz/127V [FREE TOOL] THE INVESTMENT READINESS SCORECARD Don't guess if you’re ready. Use the same diagnostic tool I use to screen startups for the North Bay Angels. Identify your gaps and fix them before you waste your one "bite at the apple." Get the Toolkit & Scorecard: https://www.FeelTheBoot.com/raise WHAT WE COVER: Filter 1: The Math (Portfolio Physics): Why a "nice" business isn't always a venture-investable business. We look at the $100M revenue requirement and the "Why Now" delta. Filter 2: The Evidence (Market Pull): The difference between "that’s a good idea" and "I need this now." We discuss unit economics…
People in this episode
Host: Lance Cottrell
Topics covered
- fundraising
- pre-seed fundraising
- sales funnel
- startup readiness
Keywords
- investment readiness
- fundraising theater
- diagnostic tool
Mentioned in this episode
Products: Investment Readiness Scorecard, Toolkit
Books & works: The "Corpse Audit"
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