The New PR Launch Playbook, Shein x Everlane And Team FFW's Smart Swaps
About this episode
The hosts discuss the acquisition of Everlane by Shein and the surrounding reactions and implications.
Jasmine, Natalie and Paige are back to debrief about the business and brand news we're talking about in our group chats this week. Starting with Shein and Everlane: Chinese e-commerce giant Shein is acquiring US apparel retailer Everlane from majority owner L Catterton. The transaction values Everlane at approximately $100 million, a steep discount to the valuations it commanded during the height of the e-commerce boom. This story broke on Sunday and within hours the internet had fully convicted Everlane. The comments. The substack takes. The Insta stories from people saying they always knew. But before we pile on, we want to actually understand what happened here, because the reaction to this story is almost as interesting as the story itself. And there are some people who worked inside this company who have a very different perspective on what this sale actually means. Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of Female Founder World
- Business Advice That Changed Our Lives
- The Feed Is Fake, Dot Cakes, and Bobbi Brown’s Blueprint
- How Barefaced Uses Educational Content To Build A Nine-Figure Beauty Brand - ft Jordan Harper
- Clipping As The New Marketing Playbook, AI's Girlboss Rebrand and This Week's Smart Swaps
- The Beauty Category Nobody Took Seriously Just Produced a Sellout Hit: Inside 4AM's Target Launch and $4M Fundraise With Jade Beguelin
Explore listener stats, chart rankings, contacts and more on the Female Founder World podcast page.