391 | Why YOU Are the Niche (And Why Most People Get This Wrong)

391 | Why YOU Are the Niche (And Why Most People Get This Wrong)

July 18, 2026 · 29 min · Season 1 · Episode 391

About this episode

In this episode, Ashlina Kaposta discusses how to approach niching in online business and the importance of personal branding.

If you've been putting off starting your online business because you can't figure out your niche, this episode is for you. One of the biggest myths in entrepreneurship is that you need to find the "perfect niche" before you can begin. But after building an online business for nearly two decades, I've learned something completely different: your niche isn't something you find—it's something you become known for. In this episode, I'm sharing the mindset shift that changed everything for me and why building a personal brand is one of the smartest things you can do in today's digital world. We'll talk about how to identify what makes you unique, why your story is your greatest asset, and how to create a business that grows with you instead of boxing you in. Whether you're dreaming of selling digital products, starting a blog, growing on Pinterest, launching a membership, or simply creating more freedom in your life, this episode will help you stop overthinking and finally start showing up with confidence. In this episode, you'll learn: Why most people approach niching the wrong way The difference between building a niche and building a personal brand Why your life experiences are one…

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