The Business Model Was Hiding in Plain Sight
About this episode
Scott Baxter discusses the evolution of PlayYourCourt from a tennis lessons marketplace to a broader education platform based on customer insights.
What happens when the business you built is not the business your customers actually want? PlayYourCourt started as a way to make tennis lessons easier to find and book. But as the company grew, the data told a different story. Customers were using the platform, getting what they needed, and leaving. That churn forced the company to look closer at what people were really paying attention to. In this episode of Fervent Four, PlayYourCourt founder Scott Baxter shares how the company evolved from a tennis lessons marketplace into a broader education platform after customer behavior revealed the real opportunity. We get into the grind of building a two-sided marketplace, what churn can teach a founder, how YouTube and content became a major part of the business, and why focus mattered more than chasing the pickleball boom. Scott also talks about raising money the hard way, learning from early fundraising mistakes, building in Virginia Beach, and the long path from side hustle to a business that can last. For more information on PlayYourCourt, visit: https://www.playyourcourt.com/ 00:00 The pitch that changed everything 00:29 What is PlayYourCourt? 03:12 Why tennis can feel expensive…
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