Independent Thinking - When Tradition Meets Passion: The Art of Embroidery Meets Watch Culture
About this episode
The episode explores the fascinating connection between embroidery art and watch culture through a conversation with Jure von Ercigoj.
Claus (@tapir_ffm) and Wolfgang (@w_a_t_c_h_s_t_y_l_e) met with Jure von Ercigoj (@ercigojart) for a special conversation about two worlds that, at first glance, have nothing in common – yet form a fascinating connection. Since 1923, the Ercigoj family has been running their embroidery studio through now five generations. What began with intricate embroidered designs for the Church and elaborate flags for veteran societies, fire brigades, and hunting clubs evolved through decades of innovation into something extraordinary: The Ercigoj workshop has transformed embroidery from a textile decoration technique into a true art medium. Their self-developed technologies and techniques enable artworks today that you can only believe once you've seen them on their website.Jure combines two passions in one person: He is a master of embroidery art and a watch enthusiast. Applying this centuries-old craft to a watch dial was therefore only a matter of time. This inspiring conversation explored exactly this fusion – how over 100 years of tradition meets the fascination for watches, creating a unique combination of two crafts.Don't miss witnessing the union of these different worlds! (Link in…
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