Ep 491: Earning Premium Planning Fees By Demonstrating Hard-Dollar Tax Savings For Business Owner Clients with Patrick Lonergan
About this episode
Patrick Lonergan discusses how to earn premium planning fees by demonstrating hard-dollar tax savings for business owner clients.
What would it take for a client to happily pay you $70,000+ per year… and feel like they're getting a bargain? In the case of today's guest, it's building a high-value advisory firm by helping business owners unlock significant tax savings, often in the hundreds of thousands of dollars. Patrick Lonergan is the founder of Vital Wealth, an RIA based in Clinton, Iowa, that generates $2.5 million in annual advisory fee revenue for approximately 100 client households. In this episode, Patrick breaks down how he structures his services around a clear, tiered tax strategy approach, starting with foundational optimizations and progressing into more advanced, high-impact planning techniques. Listen in to learn how these strategies go beyond tax savings to support better cash flow, smarter reinvestment decisions, and long-term wealth building for entrepreneurs, as well as how delivering clear, tangible value has turned his clients into powerful referral engines . For show notes and more visit: https://www.kitces.com/491
People in this episode
Host: Michael Kitces
Guest: Patrick Lonergan
Topics covered
- tax savings
- business owners
- advisory services
Mentioned in this episode
Organizations: Vital Wealth
Places: Clinton, Iowa
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