39% of people don't trust financial planners, take 'Adviser Advantage' test for free! | Chris Larkin, BigRock

39% of people don't trust financial planners, take 'Adviser Advantage' test for free! | Chris Larkin, BigRock

June 11, 2026 · 1h 15m

About this episode

In this episode, Sam Oakes discusses trust issues in financial services with Chris Larkin from Big Rock.

Take the Adviser Advantage test here! 👈 Only 39% of UK adults trust financial services. For a profession built entirely on trust, that number should be a wake-up call. In this episode of Financial Planner Life, Sam sits down with Chris Larkin, founder and MD of Big Rock, a consultancy that has spent 22 years helping advisory firms across the UK build better client relationships, drive organic growth, and create the kind of experiences that make clients stay, refer, and trust you with...

People in this episode

Host: Sam Oakes

Guest: Chris Larkin

Topics covered

Keywords

Mentioned in this episode

Organizations: Big Rock

Places: UK

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