About this episode

Esther Waititu discusses her journey from traditional banking to leading fintech innovations in Kenya.

What does it take to move from traditional banking into shaping the future of financial inclusion across an entire continent?In this episode of Financially Incorrect, we sit down with Esther Waititu Chief Financial Services Officer at Safaricom to unpack a career that spans banking, international markets, and now fintech at scale through Safaricom.From earning between Ksh 9k - 15k a month earlier in her career to negotiating executive compensation structures, Esther shares the decisions that defined her trajectory, including the career step back that expanded her leadership capacity and the financial mistake she still reflects on today.We explore how Kenya’s financial ecosystem has evolved, the role of competition in forcing innovation, and how platforms like M-Pesa and new investment tools like Ziidi Trader are quietly reshaping access to wealth-building for millions.This conversation goes beyond personal finance. It is about strategy, discipline, and how institutions are redefining what participation in the financial system looks like.---------------------------------------------------------------------------------------------------------------------------------------Access all…

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