About this episode

Brian Kiriba shares his journey of building Jaba Juice and the challenges he faced along the way.

Brian Kiriba shares the story behind building Jaba Juice from scratch, growing it into a business that now moves tens of thousands of units every month. In this episode of Financially Incorrect Business Edition, he discusses his early entrepreneurial ventures in Pakistan and the United States, the failure of his immigration startup, losing money after returning to Kenya, and his unsuccessful attempt to break into the alcohol industry.He explains how a chance encounter with khat (jaba) inspired the idea for a bottled beverage, the months of experimentation that followed, the challenges of manufacturing, hiring, distribution, and how he eventually found product-market fit by targeting an entirely different customer segment than traditional chewers.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account…

People in this episode

Host: Financially Incorrect

Guest: Brian Kiriba

Topics covered

• entrepreneurship
• business growth
• product development
• immigration
• beverage industry

Keywords

• Jaba Juice
• Brian Kiriba
• entrepreneurship
• business challenges
• khat
• beverage industry
• product-market fit

Mentioned in this episode

Organizations: Jaba Juice

Products: khat (jaba)

Places: Pakistan, United States, Kenya

More episodes of Financially Incorrect

• The Story Behind Too Early For Birds from The Creative Powerhouse | Gathoni Kimuyu · June 5, 2026 · 1h 59m

Explore listener stats, chart rankings, contacts and more on the Financially Incorrect podcast page.