Former HubSpot CRO on the Math Nobody Uses to Scale | Mark Roberge
From Finding Peak w/ Ryan Hanley by Ryan Hanley
March 25, 2026 · 1h 12m
About this episode
Mark Roberge discusses the critical math and strategies for scaling businesses effectively.
Subscribe to Finding Peak for frameworks that actually work : https://ryanhanley.com/subscribe Watch the show on YouTube: https://youtu.be/9gToRCbu1TU Your retention problem isn't product. It's not customer success. It's sales. Mark Roberge was the 4th employee at HubSpot and took them from $0 to IPO as their founding CRO. Now he's a Harvard Business School professor, co-founder of Stage 2 Capital, and author of The Science of Scaling. In this conversation, Mark and I break down why most founders get the scaling question wrong, how to build compensation plans that kill coasting, the one interview technique that reveals a salesperson's ceiling, and the brutal math behind knowing when you're actually ready to scale. I also share the story of selling my own company to the wrong buyer and the single question I wish I'd asked before signing. 📕 Get Mark's book — The Science of Scaling: https://amzn.to/4uS6Z0s 🔗 Mark on LinkedIn: https://www.linkedin.com/in/markroberge/ 🔗 Stage 2 Capital: https://www.stage2.capital Subscribe to Finding Peak for frameworks that actually work : https://ryanhanley.com/subscribe --- This show is part of the Unplugged Studios Network — the infrastructure…
People in this episode
Host: Ryan Hanley
Guest: Mark Roberge
Topics covered
- scaling
- sales
- compensation plans
- interview techniques
- entrepreneurship
Keywords
- scaling
- sales
- compensation
- interview techniques
- entrepreneurship
- HubSpot
- Harvard Business School
Mentioned in this episode
Organizations: HubSpot, Harvard Business School, Stage 2 Capital
Books & works: The Science of Scaling
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