1057. Insights: From inertia to advocacy: Rethinking customer loyalty in fintech

1057. Insights: From inertia to advocacy: Rethinking customer loyalty in fintech

From Fintech Insider Podcast by 11:FS by 11:FS

April 23, 2026 · 52 min · Episode 1057

About this episode

The episode explores the evolving concept of customer loyalty in the fintech sector amidst easier switching options.

About this episode: What does customer loyalty really mean in financial services - and has it ever been real? In this episode of Fintech Insider Insights, Kate Moody is joined by Rosie Lee, Jas Shah, and Alex Johnson to unpack the shifting nature of loyalty in a world where switching is easier than ever. This week's guests: Rosie Lee - Senior Customer Strategist at 11:FS Jas Shah - Fintech Consultant & Author at Fintech: Under the Hood Alex Johnson - Founder at Fintech Takes Links to check out: Subscribe to Bitesized (our weekly fintech newsletter):https://11fs.com/emails Join our WhatsApp community, where you can get the inside track on all all things 11:FS, as well as having your say on the things we should be paying attention to. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/KpA4gFbbWDlLFm7kx39raf⁠ About Fintech Insider: Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services. Our expert hosts, with hands-on industry experience, are joined by key decision-makers, VCs, and top reporters from across the financial landscape, including guests from companies like Stripe, Revolut…

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