1071. Insights: Fintech's coming home - The growing relationship between fintech and football

About this episode

The episode explores the growing relationship between fintech and football, highlighting partnerships and community impact.

About this episode: What do Arsenal, Manchester United, Nottingham Forest and the Home Nations football teams have in common? They're all partnering with fintech brands. In this episode of Fintech Insider Insights, Kate Moody is joined by leaders from Zilch, Sokin and JPMorgan to explore why fintech and football have become such a powerful combination. From sponsorships and fan experiences to grassroots coaching and community impact, the panel examines how partnerships are evolving beyond branding and becoming part of the matchday experience itself. With the World Cup kicking off across North America, they also discuss the future of fintech in football, the opportunities in the women's game, and what brands need to get right when entering one of the most passionate communities in the world. This week's guests: Kirsty Spickett - CMO at Zilch James Hannaford, Chief Growth Officer at Sokin Deborah Keay - CMO, International Consumer at JPMorgan Links to check out: Join our WhatsApp community, where you can get the inside track on all all things 11:FS, as well as having your say on the things we should be paying attention to…

People in this episode

Host: Kate Moody

Guests: Kirsty Spickett, James Hannaford, Deborah Keay

Topics covered

• fintech
• football
• sponsorships
• community impact
• women's game
• matchday experience

Keywords

• fintech
• football
• sponsorship
• community
• World Cup
• women's football
• fan experience

Mentioned in this episode

Organizations: Arsenal, Manchester United, Nottingham Forest, Home Nations

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