About this episode

Jaguar Wattley, known as Mr Honest, discusses his rise as a prominent firefighter voice on social media.

Jag, better known to many online as Mr Honest has absolutely exploded across Instagram and TikTok over the last year and has become one of the most recognisable firefighter voices on social media, not just here in the UK, but across the wider fire service community internationally. What makes Jag stand out is that he is not just creating content from the sidelines. He is a serving firefighter with London Fire Brigade, living the job, understanding the culture, and using his platform to ...

People in this episode

Host: Pete Wakefield

Guest: Jaguar Wattley

Topics covered

• social media
• firefighting
• content creation
• community engagement
• personal branding

Keywords

• firefighter
• Instagram
• TikTok
• social media influence
• London Fire Brigade

Mentioned in this episode

Organizations: London Fire Brigade

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