About this episode

The episode explores the shady business of identity resolution and data brokering with insights from Iesha White and Zach Edwards.

There are all sorts of things that can be used to identify us online and in the real world, beyond our names, addresses, and phone numbers. But data brokers are desperate to tie all of these unique pieces of information together, building a valuable marketing dossier. It’s become a massive industry – being able to map one supposedly anonymous or pseudonymous piece of data to the a person’s full identity. Today we’ll delve deeply into this shady business with Iesha White and Zach Edwards. Interview Notes Victory Medium (Zach): https://victorymedium.com/ Check My Ads (Iesha): https://checkmyads.org/ TLS fingerprinting: https://fingerprint.com/blog/what-is-tls-fingerprinting-transport-layer-security/ Disable Mobile Ad ID (MAID): https://www.eff.org/deeplinks/2022/05/how-disable-ad-id-tracking-ios-and-android-and-why-you-should-do-it-now US v Google: https://www.usvgoogleads.com/ IAB (Interactive Advertising Bureau) Transparency & Consent Framework (TCF): https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/ DROP portal: https://privacy.ca.gov/drop/ Remove online data: https://firewallsdontstopdragons.com/dragon-hacks-opt-out/ Apple’s…

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