E133 - Supercar Blondie: How I Built a $100M Brand & Youtube Channel

About this episode

Alex Hirschi discusses her journey in building Supercar Blondie and the challenges of entrepreneurship in the digital age.

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy. Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine. 00:00 Introduction 03:27 Transitioning from radio to social media…

People in this episode

Host: Mike Thurston

Guest: Alex Hirschi

Topics covered

• entrepreneurship
• social media
• brand building
• online auctions
• trust and reputation
• AI scams

Keywords

• Supercar Blondie
• Alex Hirschi
• SBX Cars
• YouTube
• entrepreneurship
• online auctions
• Dubai
• AI scams

Mentioned in this episode

Organizations: Supercar Blondie, SBX Cars

Places: Dubai, Hong Kong

More episodes of First Things THRST

• E144 - Everything You Were Told About Approaching Women Is Wrong (Full Attraction Guide) · June 8, 2026 · 1h 42m
• E143 - Modern Men Are Soft, Tired & Lost (Here's How To Become Strong Again) · May 31, 2026 · 1h 46m
• E142 - Matt Morsia: How I Reinvented My Life (Money, Media, Burnout & Family) · May 25, 2026 · 1h 35m
• #1 Celebrity Manager Reveals DARKEST Lessons From His Clients (Kayne West, 50 Cent + More) · May 18, 2026 · 1h 30m
• E140 - Billionaires Brutal Lessons On Wealth, Discipline & Building From Nothing · May 11, 2026 · 1h 18m
• E139 - The Most Personal Q&A I've Done (Money, Dating & Life) · May 3, 2026 · 1h 18m