Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market
From floral design Archives - Slow Flowers Podcast with Debra Prinzing by Debra Prinzing
April 8, 2026 · 59 min
About this episode
Colleen McCoole Payne discusses the rise of collective flower selling and various business models in the floral industry.
Collective flower selling is on the rise and we continue to see numerous models across the continent and even abroad. The origin comes from traditional farmers’ markets and has since diversified to include cooperatives, co-marketing ventures and solo-run farmer-to-florist hubs. The structures reflect the desires and business objectives of their founders, and today you’ll hear […] The post Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market appeared first on Slow Flowers Podcast with Debra Prinzing .
People in this episode
Host: Debra Prinzing
Guest: Colleen McCoole Payne
Topics covered
- collective flower selling
- Kansas City Flower Farmers
- cooperatives
- farmer-to-florist hubs
- business models
Keywords
- flower selling
- cooperatives
- farmers markets
- florist
- business objectives
Mentioned in this episode
Organizations: Kansas City Flower Farmers Wholesale Market
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