How diamonds became the symbol of love

About this episode

The episode explores how diamonds transformed from luxury items to symbols of love due to advertising and market changes.

Today, it’s almost cliche to give someone a diamond ring to prove your love. But 100 years ago, that wasn’t the case. Back then, diamonds were seen as luxury items for the rich and famous. But thanks to some creative advertisers (and a whole lot of extra diamonds), these sparkly jewels became the symbol of love in much of the world. Join Joy and co-host Diya as they explore the enchanting history of diamonds. Click here to read a transcript of this episode. Want to support the show? Join Smarty Pass to listen to ad-free episodes or donate! See omnystudio.com/listener for privacy information.

People in this episode

Host: Joy

Topics covered

• diamonds
• history
• advertising
• love

Keywords

• symbol of love
• luxury items
• advertisers
• history of diamonds

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