1 Billion View With one Simple Strategy
From Founders Podcast by Ash Lonare
May 12, 2026 · 44 min · Season 18 · Episode 1
About this episode
John Petrocelli discusses revolutionary strategies for engaging massive audiences through live streaming.
Most companies are still using outdated methods for live streaming that fail to capture the massive audiences they crave. What if there’s a revolutionary way to engage millions — and even billions — with just one video? In this episode, John Petrocelli reveals how he built a streaming empire that delivered live experiences for giants like Coachella, Grammy, and the Oscars—and how you can do the same.Discover the fascinating journey behind a billion-view live stream engine, from working with Prince to helping brands like Coca-Cola and AT&T connect with huge audiences in real time. John shares the core strategies that turned his passion for live content into a profitable, lean business operating with a core team of just a few people. You’ll break down how attention spans are dropping to just eight seconds, and the proven tactics to keep viewers glued for 30 minutes or more through interactive experiences, polling, and authentic engagement.We break down three game-changing topics: the early failures and successes in the live streaming industry, the rise of e-commerce live shopping on platforms like TikTok, and what the future holds for remote, virtual, and in-person live content…
People in this episode
Host: Ash Lonare
Guest: John Petrocelli
Topics covered
- live streaming
- audience engagement
- e-commerce live shopping
- interactive experiences
- business growth strategies
Keywords
- live streaming
- audience engagement
- interactive content
- business growth
- e-commerce
- TikTok
- video marketing
Mentioned in this episode
Organizations: Coachella, Grammy, Oscars, Coca-Cola, AT&T
Places: TikTok
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