From Rice Paper to AI: FP&A Lessons from 30 Years at the Top of Global Finance - Sébastien Privel

About this episode

Sébastien Privel shares insights on transforming FP&A activities at Coca-Cola and the evolution of finance in a global context.

What does it actually take to move FP&A activities into a shared service organization at Coca-Cola— and then transform how a global marketing giant manages billions in spend? Sébastien Privel, Senior Director Financial Services FP&A, has done both. Sébastien Privel career spans pharma controllership in late-'90s Beijing to country CFO for France, being involved in the implementation Coca-Cola's global FP&A shared services from scratch, before leading a multi-year marketing finance transformation In this episode Building finance infrastructure from scratch in 1990s China — from rice paper ledgers to SAP, with floppy disks in between. Business partnering and being the finance voice in multi functions projects (including Coca-Cola buying Tropico an iconic French brand) Driving transformation in the FP&A area standardizing processes and moving key activities to a shared service organisation Experimenting with AI including baseline forecasting and the real impact

People in this episode

Host: Glenn Hopper

Guest: Sébastien Privel

Topics covered

• FP&A transformation
• shared services
• financial infrastructure
• business partnering
• AI in finance

Keywords

• FP&A
• Coca-Cola
• shared services
• AI
• financial transformation
• business partnering
• marketing finance

Mentioned in this episode

Organizations: Coca-Cola, SAP

Places: France, Beijing

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