Episode 218: Know Your Customers
From Francis Kong: Inspiring Excellence by Podcast Network Asia
April 19, 2026 · 8 min
About this episode
This episode discusses the evolving nature of customers and the impact of AI on trust and decision-making in marketing.
What if your customers aren’t just evolving—but fundamentally changing? In this episode, we unpack Mark Schaefer’s bold take on AI’s impact on human behavior, trust, and decision-making. As algorithms shape what we see, think, and feel, the real marketing edge shifts from persuasion to authenticity. Are you ready to meet the new human—and earn their trust?
People in this episode
Host: Francis Kong
Topics covered
- customer evolution
- AI impact
- human behavior
- trust
- decision-making
- marketing authenticity
Keywords
- customers
- AI
- human behavior
- trust
- marketing
- authenticity
- decision-making
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