About this episode

This episode discusses the evolving nature of customers and the impact of AI on trust and decision-making in marketing.

What if your customers aren’t just evolving—but fundamentally changing? In this episode, we unpack Mark Schaefer’s bold take on AI’s impact on human behavior, trust, and decision-making. As algorithms shape what we see, think, and feel, the real marketing edge shifts from persuasion to authenticity. Are you ready to meet the new human—and earn their trust?

People in this episode

Host: Francis Kong

Topics covered

• customer evolution
• AI impact
• human behavior
• trust
• decision-making
• marketing authenticity

Keywords

• customers
• AI
• human behavior
• trust
• marketing
• authenticity
• decision-making

More episodes of Francis Kong: Inspiring Excellence

• Episode 224: Selling Ideas · May 31, 2026 · 7 min
• Episode 223: Things Are Getting Weird · May 24, 2026 · 8 min
• Episode 222: The OG of Marketing · May 17, 2026 · 7 min
• Episode 221: Not A Project But A Lifestyle · May 10, 2026 · 6 min
• The Strong Woman And The Woman Of Strength · May 9, 2026 · 6 min
• Episode 219: Managing and Leading · April 26, 2026 · 8 min

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