Episode 220: Marketing and Humanity
From Francis Kong: Inspiring Excellence by Podcast Network Asia
May 3, 2026 · 7 min
About this episode
Mark Schaefer discusses the importance of focusing on timeless human needs in marketing rather than just chasing trends.
You’d expect a marketing expert to chase trends—but what if the real edge is focusing on what never changes? In this episode, Mark Schaefer flips the script on AI and the future of business, revealing why the strongest brands won’t be built on technology—but on timeless human needs like connection, safety, and curiosity. In a world obsessed with what’s next, this might be the smartest way to stay relevant.
People in this episode
Host: Francis Kong
Guest: Mark Schaefer
Topics covered
- marketing
- human connection
- AI
- business trends
- brand strategy
Keywords
- marketing
- human needs
- AI
- business
- branding
- connection
- safety
- curiosity
Mentioned in this episode
Organizations: Podcast Network Asia
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