About this episode

Mark Schaefer discusses the importance of focusing on timeless human needs in marketing rather than just chasing trends.

You’d expect a marketing expert to chase trends—but what if the real edge is focusing on what never changes? In this episode, Mark Schaefer flips the script on AI and the future of business, revealing why the strongest brands won’t be built on technology—but on timeless human needs like connection, safety, and curiosity. In a world obsessed with what’s next, this might be the smartest way to stay relevant.

Explore listener stats, chart rankings, contacts and more on the Francis Kong: Inspiring Excellence podcast page.