Fratello Talks: The Microbrands To Watch In 2026

About this episode

The episode discusses the evolving microbrand segment of the watch industry and highlights brands to watch in 2026.

The microbrand segment of the watch industry has evolved dramatically over the last decade. What once felt like a niche corner of the horology world has grown into a thriving ecosystem of small companies producing thoughtful, design-driven watches. Some focus on value, others on originality, and a few are beginning to push the boundaries of what a small brand can achieve. In this episode of Fratello Talks, Nacho, Daan, and RJ discuss the microbrands they believe are worth keeping an eye on in...

People in this episode

Hosts: Nacho, Daan, RJ

Topics covered

• microbrands
• watch industry
• horology
• design-driven watches
• value
• originality

Keywords

• microbrands
• watches
• horology
• design
• value
• originality
• small brands

Mentioned in this episode

Organizations: Fratello Watches

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