Are You Charging Too Little… On Purpose?

Are You Charging Too Little… On Purpose?

From Freelance to Founder by Millo

June 5, 2026 · 20 min

About this episode

The episode discusses the challenges of pricing for freelancers and how to strategically increase rates.

Adam Barta's design agency just signed five clients in three days — and now he's wondering if it's time to raise his prices. The momentum is real, but so is the fear of charging too much and watching it all fall apart. Preston and guest co-host AJ Cassata from Revenue Boost walk through the art and science of pricing: how to test your limits incrementally, why a high close rate is actually a red flag, and how to start building agency-level pricing into your business before you ever hire your first employee. Links: Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question -> ⁠https://freelancetofounder.com/ask Attend The "10X Your Freelancing" Summit -> https://10XFreelance.com (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Preston

Guest: AJ Cassata

Topics covered

  • pricing strategy
  • freelancing
  • business growth
  • client acquisition
  • agency pricing

Keywords

  • pricing
  • freelance
  • clients
  • business strategy
  • agency pricing

Sponsors

10X Your Freelancing

Mentioned in this episode

Organizations: Revenue Boost

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