214. Why Inclusive Brands Grow Faster: The Data Behind Modern Brand Growth

About this episode

This episode explores why inclusive brands grow faster and the data behind modern brand growth.

Why do inclusive brands grow faster — and why are so many companies still struggling to capture that growth? In this episode of the Frictionless Growth Marketing Podcast, Sonia sits down with Asha Shivaji and Jason Klein of SeeMe Index to break down the data behind modern brand growth — and what it reveals about the future of marketing. Using data from the 2026 Beauty Inclusivity Index, a global UN/Oxford-backed analysis, and AI-powered identity measurement across 700+ identity dimensions, this episode explores why brands that market more inclusively are outperforming competitors in growth, loyalty, and long-term relevance. The numbers are hard to ignore: Inclusive brands are growing 1.8x faster Inclusive advertising drives 16% higher long-term sales Loyalty increases by 15% Brands that fail to adapt risk long-term irrelevance But this episode goes beyond the data. We unpack: Why traditional audience segmentation and “melting pot” marketing strategies are failing How brands unintentionally create friction that pushes customers away The hidden cost of underrepresentation in advertising and customer experience Why consumers keep a “mental scorecard” of how brands show up over time…

People in this episode

Host: Sonia Thompson

Guests: Asha Shivaji, Jason Klein

Topics covered

• inclusive marketing
• brand growth
• customer experience
• data analysis
• advertising
• loyalty
• identity representation

Keywords

• inclusive brands
• growth
• customer loyalty
• advertising
• identity measurement
• marketing strategies
• representation

Mentioned in this episode

Organizations: SeeMe Index, UN, Oxford, Beauty Inclusivity Index

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