About this episode

The episode discusses the importance of recognizing multicultural and multigenerational consumers in growth marketing strategies.

Most brands still think growth audiences are a segment. But multicultural and multigenerational consumers are increasingly the market — and brands that fail to recognize that are misallocating their marketing spend in ways that cost them ROI, trust, and market share. In this episode, Sonia Thompson sits down with Amani Duncan, CEO of MyCode and award-winning agency Remezcla, to unpack why so many brands are still investing against an outdated picture of today’s customer — and how that disconnect impacts marketing effectiveness, media efficiency, and long-term growth. Together, they explore why inclusive brands outperform their peers in growth and loyalty, how outdated “general market” thinking leads to inefficient media allocation, why performative marketing erodes consumer trust, and what it really takes to authentically connect with the audiences driving modern growth. They also discuss: why Gen X and multicultural consumers are often overlooked despite enormous buying power, how customer intimacy and cultural insight improve marketing ROI, why “growth audiences are the pie” — not a carve-out strategy, and how the right strategic partners help brands stop wasting spend and…

People in this episode

Host: Sonia Thompson

Guest: Amani Duncan

Topics covered

• inclusive marketing
• multicultural consumers
• growth strategy
• customer experience
• media efficiency
• brand loyalty

Keywords

• growth marketing
• ROI
• trust
• market share
• customer intimacy
• cultural insight
• media allocation
• performative marketing

Mentioned in this episode

Organizations: MyCode, Remezcla

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