
What's Working on Instagram Right Now?
From Friends with Business Benefits by Charlie Swift
June 10, 2026 · 55 min
About this episode
The episode discusses current trends and popular content types on Instagram to help market businesses effectively.
If there’s one thing you can count on, it’s Instagram shifting and changing. They’re constantly adding new tools and features, and there’s always different styles of content to consume. As a result, what worked this time last year, probably isn’t giving you the same results today. With this in mind, we’re chatting about current trends and popular types of content on the ‘gram. What’s performing well? What isn’t? And how are tastes changing? From text carousels and tiny mics to creating your own episodic ‘TV show’ via Reels - our conversation is packed with ideas and inspiration to help you market your business on Instagram. Links and Further Reading Gina Slow Going Cari Williamson What Happened to Online Etiquette? What’s working (or not working) for you on Instagram right now? Join us on Substack to share your thoughts. We’d love to hear from you! Connect With Us Friends With Business Benefits on Substack charlieswift.com love-audrey.com Find Us On Instagram @loveaudrey83 @_charlieswift Subscribe to Our Mailing Lists Franky’s Mailing List Charlie’s Mailing List Get full access to Friends with Business Benefits at friendswithbusinessbenefits.substack.com/subscribe
People in this episode
Host: Charlie Swift
Topics covered
- Instagram trends
- content marketing
- social media strategies
- business marketing
- current content styles
Keywords
- content trends
- marketing
- social media
- Reels
- text carousels
- business benefits
Mentioned in this episode
Organizations: Friends With Business Benefits, Substack, love-audrey.com, Instagram
More episodes of Friends with Business Benefits
- Protecting Your Business When Personal Crisis Hits · May 20, 2026 · 25 min
- Q1 Reflections, Q2 Intentions · May 7, 2026 · 34 min
- How We're Using Substack in 2026 · March 19, 2026 · 41 min
- What Happened to Online Etiquette? · February 26, 2026 · 29 min
- Building a Portfolio and Sharing Your Work · February 12, 2026 · 31 min
- Our Thoughts on the Analogue Trend · January 29, 2026 · 30 min
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