What's Working on Instagram Right Now?

What's Working on Instagram Right Now?

From Friends with Business Benefits by Charlie Swift

June 10, 2026 · 55 min

About this episode

The episode discusses current trends and popular content types on Instagram to help market businesses effectively.

If there’s one thing you can count on, it’s Instagram shifting and changing. They’re constantly adding new tools and features, and there’s always different styles of content to consume. As a result, what worked this time last year, probably isn’t giving you the same results today. With this in mind, we’re chatting about current trends and popular types of content on the ‘gram. What’s performing well? What isn’t? And how are tastes changing? From text carousels and tiny mics to creating your own episodic ‘TV show’ via Reels - our conversation is packed with ideas and inspiration to help you market your business on Instagram. Links and Further Reading Gina Slow Going Cari Williamson What Happened to Online Etiquette? What’s working (or not working) for you on Instagram right now? Join us on Substack to share your thoughts. We’d love to hear from you! Connect With Us Friends With Business Benefits on Substack charlieswift.com love-audrey.com Find Us On Instagram @loveaudrey83 @_charlieswift Subscribe to Our Mailing Lists Franky’s Mailing List Charlie’s Mailing List Get full access to Friends with Business Benefits at friendswithbusinessbenefits.substack.com/subscribe

People in this episode

Host: Charlie Swift

Topics covered

  • Instagram trends
  • content marketing
  • social media strategies
  • business marketing
  • current content styles

Keywords

  • Instagram
  • content trends
  • marketing
  • social media
  • Reels
  • text carousels
  • business benefits

Mentioned in this episode

Organizations: Friends With Business Benefits, Substack, love-audrey.com, Instagram

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