S3, EP2: Career Pivots and Purpose: Jean-Baptiste Naudet on the CFO Journey Beyond Profit

S3, EP2: Career Pivots and Purpose: Jean-Baptiste Naudet on the CFO Journey Beyond Profit

January 15, 2026 · 42 min · Season 3 · Episode 2

About this episode

Jean-Baptiste Naudet discusses his transition from corporate finance to purpose-driven leadership in the not-for-profit sector.

In this episode of From Go to CFO, we’re joined by Jean-Baptiste Naudet, CFO at Australian Red Cross and a finance leader with a 30-year career spanning global powerhouses including Thales, Flight Centre, Coca-Cola and Johnson & Johnson. After decades in senior finance and commercial leadership roles across APAC, JB made a pivotal shift into purpose-led leadership, bringing deep corporate discipline into the not-for-profit sector. JB shares how he has led large-scale transformation at St ...

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