About this episode

Forbes Riley discusses the essential elements of making a successful pitch with Mark Gordon.

Forbes Riley, author of Pitch Secrets A to Z: How to Increase Your Influence, Impact, and Income, lays out the keys to making a great pitch: It’s not about the sale. And it’s not really about the product, either. She joins Business Observer Managing Editor Mark Gordon for a rollicking conversation about all things pitch. 3 Takeaways: (08:00) Get to ‘yes’ (15:50) There’s no such thing as a perfect pitch (23:45) Buy your competition Timestamps: (00:00) Introducing Forbes Riley, president, Forbes Riley Media (04:15) Name association (10:10) Forbes Riley’s background (15:00) Get people to say ‘yes’ (18:40) Letter F of the book, Pitch Secrets A to Z (23:00) R is for research (27:10) Pitching provides a solution to someone’s problem (27:50) What is coming up the rest of the year? Join us every week as we interview business leaders to learn what makes them great, what they look for in growing leaders, and much more. Visit businessobserverfl.com for more.

People in this episode

Host: Mark Gordon

Guest: Forbes Riley

Topics covered

• pitching
• influence
• business strategy
• sales techniques
• entrepreneurship

Keywords

• pitch
• Forbes Riley
• business
• influence
• sales
• entrepreneurship
• impact

Mentioned in this episode

Organizations: Forbes Riley Media, Business Observer

Books & works: Pitch Secrets A to Z

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