WWE, Burning Buildings, and Solving Big Problems with George Barrios

WWE, Burning Buildings, and Solving Big Problems with George Barrios

July 18, 2026 · 1h 5m · Season 1 · Episode 185

About this episode

George Barrios discusses his journey and insights on leadership and transformation in organizations.

Send us Fan Mail George Barrios, former co-president of World Wrestling Entertainment (WWE), co-founder and co-CEO of Isos Capital Management, and author of Sometimes Wrong, But Never in Doubt, joins Joe to explore leadership, preparation, reinvention, and what it takes to transform an organization. This episode examines George’s unconventional path from nearly failing out of high school to becoming one of the key executives behind WWE’s evolution into a global media and entertainment company...

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