
HODL'ing Up w/ Scott Lindberg
From Fundamentals of Fundamentals by Fundamentals
April 17, 2026 · 1h 17m · Season 1 · Episode 16
About this episode
Scott Lindberg discusses the importance of analog games and in-person meetups in a digital world, along with his game design philosophy and upcoming projects.
Twitter: @scottlindberg93 LinkedIn: https://www.linkedin.com/in/stlindberg/ Nostr: npub19jkuyl0wgrj8kccqzh2vnseeql9v98ptrx407ca9qjsrr4x5j9tsnxx0q6 Free Market Kids info: Site: https://www.freemarketkids.com Twitter: @freemarketkids Discount code "FUNDAMENTALS" for 10% apparel and games on our Free Market Kids' website is good through end of the month. Free Market Kids — Money Literacy Games & Courses Fun, family board games and courses that teach kids money literacy, Bitcoin, and free-market principles. Shop games or enroll in our MONEY course today. www.freemarketkids.com I open with a mea culpa about mislabeling my “first-ever guest,” set the record straight for Seth from Zapdot Coffee, and then welcome Scott Lindberg—best known as the “HODL Up” guy. We dig into why analog games and in‑person meetups matter in a screen‑saturated, AI‑mediated world, and how Scott designs first‑principles games that teach by doing. He shares the iteration behind HODL Up’s hot/cold storage mechanic, replayability without a dominant strategy, and the low‑time‑preference collector’s editions he builds each halving. We get into the gritty realities of manufacturing physical games, sourcing parts…
People in this episode
Guest: Scott Lindberg
Topics covered
- game design
- money literacy
- Bitcoin
- family games
- prototyping
- playtesting
Keywords
- HODL Up
- money literacy
- board games
- game mechanics
- playtesting
- Bitcoin
- Free Market Kids
Sponsors
Free Market Kids
Mentioned in this episode
Organizations: Free Market Kids, Zapdot Coffee, Gen Con
Products: HODL Up, Fed Up, Channel Up, UNO
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