Episode 49 : The Website Personalization Revolution with Ankur Goyal of Fibr AI
About this episode
In this episode, Andrew Lee Miller interviews Ankur Goyal about the advancements in website personalization through AI and its impact on conversion rates.
What if your website could read the room every single time? In this episode of Funded, Now What?!, host Andrew Lee Miller sits down with Ankur Goyal, founder and CEO of Fibr AI (fibr.ai). After a decade in CPG and performance marketing, Ankur identified the last untouched frontier of digital marketing, the static website and built an AI-powered personalization layer that's already delivering 15–32% conversion uplifts for some of the biggest names in banking and telecom. Oh, and they just closed a $7.5 million seed round. What You'll Learn in This Episode: The Personalization Gap: Why every part of the marketing stack Google Ads, Meta, email, even billboards evolved except the website, and why that's a massive opportunity hiding in plain sight. The "DOM Hijack" That Doesn't Break SEO: How Fibr AI sits as a visualization layer above your HTML, serving personalized experiences to humans while Google crawlers see the exact same page they always have. The High-LTV ICP Discovery: Why Ankur pivoted away from Shopify and D2C brands toward banks, credit unions, telecom, and healthcare and the unit economics that make it a no-brainer. Cracking Enterprise Sales: The real timeline, the real…
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