191. Brilliant thanking and stewardship, with Laura Elliott

About this episode

Laura Elliott discusses effective fundraising strategies and donor stewardship with Rob Woods.

Obviously great fundraising involves building great relationships with your supporters and donors. But how do you do that in practice? One charity that has been making wonderful progress in recent years is Rennie Grove Peace Hospice. For instance, for their recent Big Give campaign they took on their biggest ever target… and they hit it in just over 24 hours. Laura Elliott, Head of Supporter Fundraising, talks about a range of effective strategies that have been inspired by listening to the Fundraising Bright Spots show. This conversation with Rob includes their approach to: stewardship; thanking; the 80/20 Principle; creating Wow Moments; and a culture of learning. She also describes a Gift Aid campaign that has so far inspired an extra 7% of supporters to opt in. We’d love to know what you think! And thank you so much for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.

People in this episode

Host: Rob Woods

Guest: Laura Elliott

Topics covered

• fundraising
• stewardship
• donor relationships
• Gift Aid
• effective strategies

Keywords

• fundraising
• stewardship
• donor relationships
• Gift Aid
• Big Give campaign

Mentioned in this episode

Organizations: Rennie Grove Peace Hospice

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