Marketing in the Age of AI (With Mike Maynard)-Ep #222

About this episode

Marc and Mike discuss the evolution of marketing in the context of AI and data-driven strategies.

Marc and Mike explore how marketing has evolved from instinct-driven decisions to a data-powered discipline—and how generative AI is reshaping the next phase of that transformation. About the Episode: Marketing has undergone a dramatic transformation over the past two decades. What was once largely driven by intuition and creative instinct has become a discipline increasingly shaped by data, analytics, and experimentation. In this episode, we explore how the rise of digital platforms, search engines, and social media fundamentally changed the way businesses reach audiences and measure results. The conversation dives into the emergence of generative AI and its growing role in marketing workflows—from analyzing customer data and building highly targeted campaigns to generating content at unprecedented speed. While AI tools are accelerating productivity and opening new possibilities, they also raise important questions about creativity, authenticity, and the human role in marketing strategy. Looking ahead, the episode explores how businesses can stay visible and competitive as AI-powered search tools and chatbots reshape how people discover information online. In a world where…

People in this episode

Host: Marc Verbenkov

Guest: Mike Maynard

Topics covered

• marketing
• AI
• data analytics
• generative AI
• digital transformation
• creativity
• business strategy

Keywords

• marketing
• AI
• data-driven
• generative AI
• digital platforms
• creativity
• business strategy

Mentioned in this episode

Organizations: AI, digital platforms, search engines, social media

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