About this episode
This episode explores the tumultuous relationship between the founders of Kellogg's and the origins of the beloved breakfast brand.
The story of this well-known beloved breakfast brand starts with two brothers who's relationship faltered and finally had a falling out. A devout quack doctor set in his ways, and a younger brother who no longer wants to be under his brother's wing duke it out to see who will rule the roost in the surreal cereal realm. We'll dish out the crazy account of Kellogg's on this week's episode of FYI! Support the show JOIN our curious community for tons of EXCLUSIVE BONUS content: early access...
People in this episode
Host: Alberto Alonso
Topics covered
- Kellogg's history
- breakfast brands
- family dynamics
- cereal industry
- business rivalry
Keywords
- Kellogg's
- breakfast
- cereal
- brothers
- business
- history
- rivalry
Mentioned in this episode
Organizations: Kellogg's
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