Small Batch, Big Heart - With Neale McDonald (#163)

About this episode

Nick Johannessen interviews Neale McDonald about his journey in small-batch menswear and the challenges of running a self-funded brand.

In this episode, Nick sits down with Neale McDonald, founder of the small‑batch menswear label Adamant Clothing, to talk about the journey from skate‑scene style obsession to designing handmade garments in Scotland. They dive into craftsmanship, what “made in” really means, the frustrations of modern social media, menswear trends, and the challenges of running a tiny self‑funded brand in a big‑brand world. A thoughtful conversation about passion, quality, and why the humble overshirt might be the perfect garment.

People in this episode

Host: Nick Johannessen

Guest: Neale McDonald

Topics covered

• menswear
• craftsmanship
• social media
• small-batch production
• fashion trends

Keywords

• menswear
• small-batch
• craftsmanship
• fashion
• overshirt

Mentioned in this episode

Organizations: Adamant Clothing

Places: Scotland

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