A World Without Truth: Building TrustOps for the AI Era

A World Without Truth: Building TrustOps for the AI Era

From Gartner ThinkCast by Gartner

February 24, 2026 · 23 min

About this episode

The episode discusses the rise of disinformation as an enterprise risk and the need for organizations to adopt TrustOps in the AI era.

Disinformation isn't just a societal problem anymore — it's an enterprise risk with real operational, financial and reputational consequences. And as AI supercharges the volume, speed and precision of misleading content, leaders are suddenly facing a new kind of threat: one that can't be contained by traditional cybersecurity alone. Distinguished VP Analyst and Gartner Fellow Dave Aron joins us to unpack why organizations must prepare for a "world without truth" — and why building an enterprise-wide discipline called TrustOps is the next essential capability for leaders across the C-suite. You'll learn: Why disinformation is exploding into a trillion‑dollar risk How industrial disinformation works Why cybersecurity can't handle modern misinformation The top 90‑day moves leaders must make to protect brand trust How a Trust Council becomes your frontline defense Dig deeper: Buy the book, "World Without Truth" Attend a Gartner CIO Conference near you Try out AskGartner for more AI-powered insights See why Gartner is the world authority on AI

People in this episode

Host: Gartner

Guest: Dave Aron

Topics covered

  • disinformation
  • TrustOps
  • AI
  • cybersecurity
  • enterprise risk
  • brand trust

Keywords

  • disinformation
  • TrustOps
  • AI
  • cybersecurity
  • enterprise risk
  • brand trust
  • misinformation
  • Gartner

Mentioned in this episode

Organizations: Gartner

Books & works: World Without Truth

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