Driving Revenue in the Golf Shop with Charles Beurmann | Episode 1205
About this episode
Taylor Ramiz interviews Charles Beurmann about his career in private clubs and the evolution of club retail.
CONTACT GBN: https://golfbusinessnetwork.com/contact-us-form/ Taylor Ramiz interviews Charles Beurmann, Director of Golf at the Cullasaja Club, about his career path through private clubs and his focus on merchandising. Beurmann describes how club retail has evolved toward dedicated merchandisers as shopping habits changed, and emphasizes relationship-based selling and knowing member demographics, tastes, and sizes. He shares tactics including member surveys and ongoing feedback, buying mostl...
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